ADA Compliant Marketing
Make sure that you are obeying the law and reaching all potential customers.
ADA COMPLIANT WEBSITES
If you have a business website, you need to make sure it is ADA compliant. Without being ADA compliant, you could be at risk of legal trouble and a reduced number of customers.
Providing accessible information and services when people are using your website is the right thing to do. Your business site should be compliant with ADA regulations so that people with disabilities can access your content and services. There’s a lot to consider, but this article will help you learn about how to create an ADA-compliant website and why it’s important to ensure your business website is ADA-compliant.
WHAT IS ADA COMPLIANCE?
ADA compliance means providing equal access to these public spaces for people with disabilities. Businesses need to take into account the needs of these people and design their establishments in a way that allows them to enter and use the facilities. This includes accessible parking lots, entrances, restrooms, and seating areas.
ADA compliance efforts are not only about protecting people with disabilities from discrimination but also about being responsible citizens of the world who care about others’ welfare. People with disabilities deserve to have accommodations, both online and offline.
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THE IMPORTANCE OF MAKING YOUR WEBSITE ADA COMPLIANT
As aforementioned, the ADA (Americans with Disabilities Act) requires that any business with a physical location offer equal access to its goods and services to those with disabilities. This means designing and maintaining your website in an ADA-compliant manner.
Although the ADA is not legislation, there are many state and local laws that require adherence to the guidelines of this act. And when it comes to marketing your business through a website, you need to make sure that your site is ADA compliant before moving forward.
Every page of your site should be accessible by someone who has a disability in some way shape or form. If you have lots of images embedded into your text, you will either need to provide an option for viewers to expand these pictures or download them as high-contrast versions for easier viewing.
The ADA (Americans with Disabilities Act) has no clear rules for businesses on how to create an accessible website. This means that it relies on the understanding of individual business owners. This can be very challenging, as it is a vague guideline. Despite this, many companies still offer websites that are fully compliant with the ADA Act and appropriate for people with disabilities.
ADA compliance is not just for the disabled. It can also have a major effect on your customer base and lead to increased revenue. As more people understand that accessibility is important, more websites are being created with this requirement in mind. An ADA-compliant website is an important digital marketing tool, your business can reap the benefits of becoming ADA compliant.
The 5 main reasons your website should be ADA-compliant are:
- Increases Target Audience
There are many people who would love to engage with your website, find out more about your products, and explore the services you offer. But unfortunately for some people, it isn’t possible because their screen reader can’t work out how to navigate the site – this is a problem that your potential customers want to be solved. Having an ADA-compliant website solves problems like this, and thereby increases your target audience.
- Can Help Reputation
ADA compliance can help improve your reputation by making your business more customer-friendly. In today’s competitive market, it is not enough to just have a great product or service. You need to have an excellent customer experience as well.
- Improves Website Usability
The fact of the matter is ADA compliance and usability go hand in hand – an ADA compliant site’s usability is improved because it needs fewer workarounds or accessibility features that would otherwise distract from its overall design.
- Improves SEO Marketing Efforts
ADA compliance can also help your search engine optimization efforts. The more ADA compliant the website is, the more likely the site will rank higher on Google. This can lead to a higher number of visitors and potential customers. More leads mean more customers. More customers mean higher revenue for your business.
- Avoids Legal Penalties
Failure to comply with ADA standards can result in hefty fines and penalties. By implementing an ADA-compliant design, you prevent any legal penalties that could harm your business. Running a business is already stressful enough, there’s no need to add legal trouble to the mix.
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OUR ADA COMPLIANT WEB DEVELOPMENT AND DESIGN
We understand the importance of accessibility in today’s digital world and know what it takes to make your website compliant with the ADA. Our web development and design services are affordable for every business owner.
Our ADA-compliant website design team will work to provide you with a new website that meets all ADA requirements and can be used by everyone. With a redesigned website, you can improve SEO optimization and boost your customer base with a better user experience.
We also provide other digital marketing services such as:
- Review Management
- Content Creation
- SEO (Search Engine Optimization)
Here at SmallCrowd, our clients and their businesses come first. We want your business to reach its maximum potential. Let us create your ADA-compliant website!
LEAVE WORRYING ABOUT ADA COMPLIANCE ON YOUR WEBSITE TO US
ADA compliance is not just about ramps and handicap parking spots, it also includes making sure your website and marketing materials are accessible to people with disabilities.
However, the ADA Compliance Consultants at SmallCrowd can take care of all these details and more so your business can focus on what matters most: your business! We even made getting started on creating an ADA-compliant website as simple as possible. There’s no better time than the present to get started on ADA compliance for your website.
Schedule a free consultation today or shoot us an email!
We know you’re focused on your business and are looking to get these things done without having worries about ADA compliance. We are here for you every step of the way! We can’t wait to hear from you!