Having a sloppy-looking logo will make people veer away from your business, and the same goes for having a website that isn’t user-friendly. If your business looks sloppy, people will go to another business that presents itself in a better manner.
As a business owner, branding most likely isn’t your area of expertise. Not everyone is knowledgeable when it comes to branding for businesses, and that’s why branding services for small businesses exist.
Let’s dive into the importance of branding and how SmallCrowd can help your business stand out.
We build beautifully designed websites that are SEO friendly and made to convert.
Having a fully optimized Google Business Profile is key for your business goals and success.
Through our expertise, we will organically grow your presence through link building and effective optimizations.
Our team develops content that speaks to users. We will create a voice and tone that best represents your business.
There’s more to proper branding than having an eye-catching logo. Depending on whether you use social media or a website to build your brand, there are a lot of small and big details that go into proper branding for small businesses.
To have successful branding, it’s crucial to know what it means to have effective branding. Good branding for small businesses includes six major elements. The major elements of good branding for small businesses include:
Your logo should capture the essence of your business. This is what many customers will remember your business by. Logos are one of the easiest ways to have good, effective branding for your small business.
The font should be easy to read, and not overly fancy or dramatic. If potential customers can’t read the font you’re using, they won’t use your services or buy your products.
The colors you use have an impact. There is research on which colors grab potential customers’ attention. This element can be what customers remember your business by.
Tag lines can be used in social media posts, or in the biography section of your business. Tag lines are another form of branding that will make your small business memorable.
The way you talk to your customers in messages, reviews, and in any vocabulary used in product/service descriptions. Tone and vocabulary are used to shape how your small business is perceived through a potential customer’s eyes.
Logos aren’t the only imagery that’s important for branding. Any imagery used on a social media platform or website should favor what your small business is all about.
Without proper branding, customers will end up choosing other businesses which means you lose out on money.
You want your business to stand out.
You want your business to be easily memorable.
You want your business to grow!
Your business will have trouble growing if any part of your design branding doesn’t showcase why potential customers should choose your business. A branding agency will be your best bet at having good branding and getting your business to prosper.
There’s more to branding than having an eye-catching logo that customers will never forget. It’s about how your small business looks online. It’s about how well your online presence appeals to customers. All of the small and big details add up.
Good branding isn’t easy but finding an agency that can help you with good branding is. SmallCrowd can take care of any and all branding needs for your small business. From designing a webpage to creating customized logos, we have your back. SmallCrowd can optimize the branding for your small business, helping your business reach its maximum potential.
People love fresh, new ideas. Does your small business do anything that other businesses don’t? That’s what you need to focus on with proper branding. Proper branding makes customers choose your business over a thousand others.
The most common reasons potential customers will choose you over another brand are:
Loyal customers love businesses that have excellent customer service skills. No one wants to give their loyalty to a business that doesn’t treat them well. It’s imperative that every customer is treated with respect and kindness, even if there’s an issue. Let’s say the customer has a quick question, it shouldn’t take 3 days for them to receive an answer. Bad customer service like that is a hallmark for businesses that don’t last very long. Customers won’t stay where they don’t feel welcomed and appreciated.
Anyone can get cheap services or products, but most potential customers are on the hunt for quality. Businesses that do low-quality work or provide low-quality services will never gain clientele. On the contrary, businesses that provide the highest quality work will end up with repeat customers. Having repeat customers is a sure sign of quality.
This is where the importance of SEO comes in. If your business isn’t easily located, you can bet you won’t get many customers because no one will be able to find you. Making sure your business website is optimized for SEO ensures that potential customers will be able to find you when they search related keywords.
It can take time to build a trustworthy reputation. However, being known as trustworthy can take your small business further than you ever thought. Customers will know you’re trustworthy when you have positive, organic reviews. These reviews will show potential customers that the work or services you provide are reputable. If customers know they can trust you, you’ve just earned a loyal customer.
This is the key to truly successful branding. Customers will choose your business over another because you highlighted an area that makes your brand different. If there are 20 carpet cleaning companies in your area, you want to identify exactly what makes your carpet cleaning company the one a customer should choose. By identifying what gives you leverage against other companies, you give your business the best chance at building a long list of customers.
SmallCrowd can help your business with any of our specialized branding services. Let us take control over your branding so you can build your dream clientele.
Contact SmallCrowd today for a free consultation.
SmallCrowd Agency is a boutique digital marketing agency that specializes in providing small businesses with proven results from digital marketing.