What is digital marketing? Digital marketing is the practice of advertising your business online to potential customers. Creating a website or a social media account isn’t enough to generate high organic traction. As a realtor, you must make it a top priority to ensure your online presence is powerful and memorable for online consumers.
Without a strong online presence, you’re at risk of fading into the background. There are thousands of other realtors, and with that fierce competition, effective digital marketing helps you stand out from the others.
Similar to content marketing, social media marketing focuses on building your brand on popular social media platforms. You can establish yourself as a trustworthy, efficient realtor on platforms like Instagram or Tiktok. Many businesses have begun marketing their products or services through funny or interesting videos on social media. Realtors have even been known to attract new business with this kind of digital marketing that’s only becoming more popular as technology expands.
No matter which digital marketing strategies you choose, you can expect to see impressive results once you get the ball rolling. The results are worth the time and effort it takes to find the digital marketing strategies that will get you the most clients in need of a home.
Content marketing means written content (blogs/articles/e-books) and video content (Instagram, TikTok, Twitter, Facebook). This strategy is a way of getting online consumers aware of the listings you have available. You can also use video and social media content to give more attention to any listings that you’ve been having trouble selling.
Do you have emails that you get every day from your favorite company? Yet, you never unsubscribe because you might miss a deal? Those types of emails are prime examples of email marketing. You can definitely use email marketing to your advantage as a realtor by sending home buyers daily emails on current listings. Or sending out a weekly newsletter about first-time homeowner tips. This kind of digital marketing will increase organic clicks.
SEO (Search Engine Optimization) is an important tool for realtors considering almost all future home buyers begin their search online. Having a website that has articles with SEO will bring more home buyers to your site, which ends up in higher website traffic.
Hesitating to apply digital marketing to your business as a realtor is a huge mistake. You won’t be able to reach your full potential if you aren’t marketing yourself online. Phone books and newspapers are now less common ways for people to search for properties. We’re in an era where all realtors need to start getting into the digital world. This list will definitely convince you of why it’s crucial for realtors to spend time advertising themselves online.
The 5 main benefits of digital marketing for realtors are:
Establishing your brand as a tech company involves making your online presence memorable. Consumers should be able to remember only positive things about your business just by visiting your website or social media. If consumers find anything negative about your brand (ie – no contact info, no product/service info, spelling/grammatical errors), they are less likely to choose your tech company. Proper digital marketing lets your professionalism and quality of services show online. Consumers won’t pick a company who has no website or social media.
Every business that has a website should be concerned with its conversion rates. Conversation rates are the percentage of visitors who end up contacting you or scheduling an appointment to see you. Low conversion rates can equate to an issue with web design or function. To improve conversion rates, your website needs to be user-friendly. It should be extremely easy for visitors to take action on your website. If it’s easy for visitors to use your site, there’s a higher chance they’ll want to do business with you.
All company websites have a way for you to get in contact with someone who’s a part of the company. When customers can contact you anytime, this allows for more inquiries and house tour appointments. Make sure you have a page specifically for potential clients to quickly contact you.
Not sure why conversion rates matter, or what they are? Conversion rates are the number of visitors who take action on your website before leaving. This is what you want. High conversion rates equate to more customers. More customers mean more revenue. Gaining customers is one way digital marketing aims to improve your tech company.
With digital marketing comes data for you to analyze. However, this data is integral to understanding which digital marketing strategies are working best for you as a realtor. If there are strategies that are growing the number of calls and emails you get a day – you’ll need to maintain those specific strategies. If there’s a strategy that isn’t giving you higher amounts of traffic, you’ll have to re-consider using that strategy.
Popular realtors come from a strong online presence. A popular realtor is someone who is reliable, professional, and provides high-quality services. You can showcase you have these exact qualities by using digital marketing to your benefit. Advertising that you are a realtor who efficiently gets people their dream homes, and gets potential homebuyers to consider you as their next realtor. You can advertise this with customized web design that’s often provided by digital marketing agencies.
Although some realtors may opt for self-service digital marketing tools, this can be time-consuming and it is possible you won’t do it correctly. If you want to reap the full benefits of digital marketing, you might want to consider hiring an affordable digital marketing agency that can work on getting your name as a realtor out there.
These kinds of agencies can help manage digital marketing for you, so you can focus on helping your clients find a place to live.
Whatever you need to make your presence online visible as a realtor, we can do it! Our team of experts specializes in various niches. We will help you increase website traffic and revenue. SmallCrowd wants your business to succeed, and we know exactly how to get you there.
When digital marketing is the name of the game, do business with a team that knows how to play it.
Realtors can sell more homes when they hire an affordable digital marketing agency like SmallCrowd. That’s because we use all of our time to grow your business with strategies that work!
Tell us all about your business – we’re listening.
Schedule a free consultation today so we can learn more about your business and any specific marketing needs you may have.
Don’t let those potential customers slip away! If you have houses to sell, we’ll find you customers who’ll buy them.
SmallCrowd Agency is a boutique digital marketing agency that specializes in providing small businesses with proven results from digital marketing.