The rise of the internet and the increasingly digital way in which nearly all of our life is conducted mean that digital marketing has become as essential for software companies as any other industry. Not only does it serve to highlight the product and service offerings of the company, but it can also allow the company to present its offerings to a more global audience. By leveraging effective digital marketing strategies from a digital marketing agency, software companies have a much better chance to reach the audience they’re targeting, generating more leads and driving more revenue.
SEO is how the website and ultimately the brand of a software company is found with conventional search engines. Having professional SEO means a particular website, software brand, or product, is more likely to be found when a customer searches for something that aligns with the SEO of the business. Increased visibility means more customers, which means more revenue.
Pay-per-click advertising is the process of placing ads on various search engines, then bidding for them to show up for various keywords by paying for them on a per-click basis. This type of ad is incredibly highly targeted and can generate leads and sales very quickly in the software industry. PPC is used by digital marketing agencies to capture customers that are actively seeking the solution being offered.
Social media marketing is just what it sounds like, using social media platforms like Instagram, Facebook, and Twitter to promote software products, services, or promotions. By creating engaging content for the platform’s users, digital marketing companies can help software companies reach much wider audiences than with other techniques.
Email marketing is seen by many to be traditional “spam”, but targeted email marketing is much more effective, less intrusive, and generally conducted on an opt-in basis where the customer or potential customer provides their email address. Email marketing is known for producing famously high ROI for every marketing dollar invested. Email marketing campaigns are great for keeping existing customers engaged and informed.
In many cases, a digital marketing agency will use content marketing to create valuable content that readers want, and use that content to drive sales and retain customers. This is highly effective for software companies since it lets them demonstrate their expertise in the content niche, helping to establish them as an authority.
Without a doubt, one of the biggest overall benefits of working with a digital marketing agency is increased visibility. With strategies like SEO, PPC, social media, and influence marketing, software companies can get their products and services in front of a far wider audience, which translates directly into more customers, and more sales.
Leveraging a digital marketing agency allows software companies to bring far more targeting specificity to their marketing efforts. This means reaching specific populations, demographics, locations, or interests, and reaching those most likely to be interested in the products and services the company is offering.
Using a digital marketing agency can take a lot of the guesswork out of advertising and marketing campaigns. Digital marketing is far easier to track than conventional marketing, which allows companies to make real-time decisions based on actual hard data.
Another benefit that goes hand in hand with being able to track marketing effectiveness, is being able to know, definitively, if your marketing is working. Tracking metrics like click-thru rates and conversion rates means software companies can gain incredibly valuable insights that can allow much more well-informed decision-making.
By leveraging a robust combination of digital marketing strategies developed by a digital marketing agency, software companies can begin driving more visibility, increased lead generation, and reach their business goals easier and quicker than ever before. SmallCrowd can help your software company to implement a powerful digital marketing plan, reach out today for more information or to get started.
SmallCrowd Agency is a boutique digital marketing agency that specializes in providing small businesses with proven results from digital marketing.